NYX Gaming Group has signed a long-term deal to provide mybet with its Open Platform System as well as expand the online gaming operator’s casino games portfolio.
Under the agreement, mybet will gain access to the entire NYX content portfolio via the company’s Open Gaming System (OGS).
The online gaming operator will go into the new partnership with a focus on mobile expansion, targeting this section of the market to establish additional revenue streams.
“mybet’s strategy is to provide a cutting edge product providing the very best gaming experience and the greatest possible choice for our customers across all gaming verticals,” mybet chief execuitve Zeno Oskko said.
“By linking up with NYX, we are doubling the number of games available on mybet while at the same time adding great bonus functionality across all casino channels.”
David Flynn, executive vice-president of business development at NYX, added: “mybet have been undergoing a process of change to refocus their business; I am extremely confident that together we will achieve a much improved result for their business.
“The ability to use the NYX Open Platform as their central gaming wallet allows mybet to improve both marketing and loyalty services for their clients.
“Together with the influx of over 150 mobile games, this makes for a very compelling offering to the market.”
source : www.igamingbusiness.com
