Yggdrasil Gaming is to launch a new automated tournament and raffle feature within its in-game client in order to give players the opportunity to take part in various leaderboard competitions.
Forming part of ‘Boost’, Yggdrasil’s collection of promotional tools, that includes Super Free Spins, the feature will enable operators to offer the leaderboard and raffle engine within the game client.
Yggdrasil said this in-game functionality means there is no need for operators to make customers visit external websites to view leaderboards.
Fredrik Elmqvist, chief executive of Yggdrasil, said: “Gamification plays a crucial role in our strategy and the tournament and raffle feature is the next phase in our delivery of the most powerful acquisition and retention tools for our partners.
“Super Free Spins has been a massive success story and we’re really proud to be launching this latest functionality to complement it.
“A number of our partners are really excited about the potential of these new concepts – the first tournament will be live very soon, so watch this space.”
source : www.igamingbusiness.com
