BetVictor has entered into a production partnership with Ball Street, a UK-based football influencer multi-platform network.
Under the agreement, Ball Street will produce ‘The Weekender’, a digital show that will be aired via the BetVictor channel on video-sharing website YouTube.
The programme will feature a preview of the weekend’s football, talking points and other original content.
BetVictor will also own ‘Preview’ across Ball Street’s influencer community, which will include sponsored match preview strands that will be integrated within various other football-related YouTube channels, such as Arsenal Fan TV and The Redmen TV.
“We are delighted to be working with BetVictor, they understand the benefits of working with and empowering a genuine community of influencers,” Ball Street co-founder Matt Wilson said.
“Eager anticipation of the weekend action is what BetVictor, our fan channels and football fans have in common so this is a partnership in which everybody wins.”
Paul Lopez, head of social media at BetVictor added; “Ball Street have a truly original way of working; their creativity, social reach and network of influencers gives us the ability to deliver an engaging and interactive format that will help build our community and drive deeper levels of engagement around the BetVictor brand.”
source : www.igamingbusiness.com
