Cherry bolsters online gaming plans with senior appointments

Cherry has moved to enhance its online gambling operations by appointing Jonas Wåhlander as chief executive of its Cherry Online Gaming division.

Wåhlander joins the company having most recently served as managing director of Universal Sony Pictures operations in the Nordic region.

Taking up his new role with immediate effect, Wåhlander will bring with him more than 15 years’ experience in senior positions within various screen-based, online entertainment businesses.

“Cherry is a group with great values, tradition and brands that we can harvest. I’ve been very impressed by Cherry’s focus on the future and the most recent results show that the business is going very much in the right direction,” Wåhlander said.

“It’s our objective to act as leaders and I’m going to do everything I can to help Cherry continue to achieve that.”

Meanwhile, Cherry has also confirmed chief operating officer Marius Andersen is to remain with the group and take up the new role of chief growth officer within the business area.

Reporting directly to Wåhlander, Andersen will take operational ownership of Cherry Online Gaming and explore opportunities for growth into new markets.

Speaking about his new role, Anderson said: “Cherry’s Online Gaming business area has performed really well over the past year and I’m really excited to be in this new role, which is dependent on maximising growth.”

Fredrik Burvall, Cherry Group chief executive, added: “Cherry’s long-term strategy is to generate continued profitable growth in online gaming, both through organic growth and acquisitions.

“These management changes will support Cherry Online Gaming to continue to grow faster than the market and increase our profitability.”

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