OneLotto launches affiliate programme with Income Access

Digital lottery company OneLotto has launched a new affiliate programme in partnership with Income Access.

Under the deal, the ‘OneAffiliate’ programme has integrated with the Income Access affiliate management software platform and will be managed by the firm’s in-house team.

Launched last year by UK-based Ardua Ventures, OneLotto allows players to access 15 of the most popular state lotteries around the world, including the US Powerball, the UK EuroMillions and EuroJackpot.

OneLotto offers both individual and syndicate play, while players keep all of their winning as there is no commission charge.

To mark the launch of the affiliate programme, those that sign up to OneAffiliate will benefit from a 20% net revenue commission structure for the first 90 days of operation.

Following the end of the promotion period, the commission structure will revert to a standard revenue share model of between 10% and 15%, depending on the number of first-time depositing players the affiliate refers per month.

“We are excited and confident about the launch of our new affiliate programme, given the sophistication of the Income Access platform,” Arduara Ventures (UK) chief executive Anthony Michaledes said.

“In addition, Income Access’ affiliate management team have a strong reputation in the online lottery space.”

Nicky Senyard, founder and chief executive of Income Access, added: “Digital lotteries are an exciting new frontier for the iGaming industry, and OneLotto is at the forefront of this vertical with its global approach.”

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