Spanish-licensed bookmaker Kirolbet has added Basque football side Real Socieadad to its growing list of sponsorship scalps.
On Friday, Kirolbet had signed on as the official betting sponsor of La Liga side Real Sociedead. Terms weren’t disclosed, but the deal offers Kirolbet numerous branding opportunities both at the club’s Anoeta home ground as well as via the team’s digital channels. The deal covers the current season and the following year’s campaign.
The deal marks the third Basque club in La Liga’s first division with which Kirolbet has a partnership, joining Athletic Bilbao and Elbar SD. Kirolbet also has a significant presence in the second division as the official betting partner of CA Osasuna, UG Logrones and Coruxo FC.
Kirolbet managing director Eñaut Ruiz called Real Sociedad “the perfect travel companion” for expanding his company’s public profile, while marketing director Benardo Elorz added that the bookie and the footie have a “common and ambitious philosophy.” But team director Jesus Ruiz one-upped the bookies in the wit sweepstakes by claiming that the companies were “a safe bet” to grow together.
CORAL SPONSOR WORLD SNOOKER SHOOT-OUT
In other sponsorship news, UK bookies Coral have signed on as title sponsor of the Shoot-Out snooker tournament at the Hexagon in Reading running from Feb. 12-14. The World Snooker event features a 64-man knockout tournament that will now be known as the Coral Shoot-Out. Coral previously sponsored snooker’s UK Championship and the bookie’s PR manager Nicola McGeady called the new relationship “a very good fit indeed.”
