Playtech and Endemol Games have signed a three-year extension to a brand licensing agreement for the ‘Deal or No Deal Bingo’ game that is based on the popular television game show format.
Under the deal, Playtech will retain the exclusive rights to Deal or No Deal Bingo in the UK market.
Playtech will also work to further optimise the product for online, mobile and tablet devices.
“Playtech have done a fantastic job creating a market leading bingo product whilst distributing to many of the UK’s top bingo brands,” Endemol Games managing director Owain Walbyof said.
“We are happy to extend our partnership and look forward to delivering new and updated bingo games as part of our exclusive partnership.”
Dan Phillips, chief operating officer of Playtech Bingo, added: “Deal or No Deal Bingo is one of our most popular branded bingo products and one we continue to take to new heights.
“We’re delighted to have renewed our licensing agreement with Endemol Games and have further big plans for the product in the months and years to come.”
source : www.igamingbusiness.com