SeanieMac, the Irish gambling operator, has agreed a deal with Optima to launch a new multi-channel gaming suite platform.
The agreement includes a Margin Maker 2 system, as well as the establishment of new web and mobile front-end products.
SeanieMac said it hopes to begin trading on the platform by next month.
“The significance of moving from a white-label led operation to licensing our own software is a massive leap forward in our business development and growth strategy,” SeanieMac chief executive Shane O’Driscoll said.
“Having our own software licensed from an industry leader allows us to have full control over our own destiny.
“This now places us firmly in the ‘driver’s seat’ and further accelerates our plans of becoming a premier online bookmaker and industry leader.
“This sizeable investment in our business infrastructure underscores our commitment for future growth.”
Jacob Curciel, chief executive and founder of Optima, added: “At Optima, through the delivery of a turn-key platform, we will ensure our partner has the technology and products to achieve their objective of leading the market while delivering the best and most enjoyable customer experience across all channels.”
