Betway has extended its partnership with West Ham United in a deal that represents a record sponsorship agreement for the English Premier League football club.
The new deal will run for three seasons, from 2017-18 to 2019-20.
Betway, which began its support of the club in February last year, will continue to benefit from branding placement on the front of West Ham’s shirts.
“Since we first became principal sponsor in February 2015, the partnership has been a real success for Betway and West Ham,” Betway marketing director Anthony Werkman said.
“This is reflected by the fact that both parties were not only keen to renew the deal early, but also for a substantial period.”
Karren Brady, vice-chairman of West Ham, added: “Our brand has grown faster than any other major Premier League club in the past two years, and an equally ambitious, forward-thinking brand like Betway wants to be associated with that success.
“Betway have been with us during two of the most momentous years in our history, as we said farewell to the Boleyn Ground and moved into our stunning new home, but they know that the best is still to come.
“The revenue that this deal generates will be reinvested in our playing squad, and will allow us to enjoy ever greater success in the years to come.”
