Inspired extends virtual sports deal with Paddy Power

Inspired extends virtual sports deal with Paddy PowerInspired Gaming Group has extended its virtual sports partnership with Paddy Power.

Under the three-year deal, Inspired will continue to provide the bookmaker with its virtual sports products for distribution across the UK and Ireland.

Inspired will provide titles such as ‘Rush Football 2’, ‘Rush Cricket’ and ‘Rush Golf’, in addition to updated versions ‘Rush Greyhounds’ and ‘Rush Horses’.

“This exclusive deal is fantastic news for Paddy Power customers, we now have the ability to display more virtual sports action from Inspired than ever before,” Paddy Power’s director of retail product and innovation, Michael Ahearne, said.

“We’re confident that these new products will prove popular with our customers; from football, to golf, to greyhounds, there’s something for everyone.”

Steve Rogers, chief commercial officer digital games at Inspired, added: “At Inspired we are continually innovating and extending our virtuals offering, and I am proud that we can deliver such a fantastic range of products to Paddy Power customers.”

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