Italian firm Lottomatica has enhanced its existing partnership with Inspired Gaming Group by integrating the firm’s flagship ‘Rush Football 2’ virtual sports betting product.
The game, which is already live with a number of other companies across the wider gambling industry, will now be made available to Lottomatica customers in Italy.
Lottomatica will deliver ‘Rush Football 2’ to 190 multichannel shops, while an additional 134 venues will deploy the game via a new dedicated channel.
Rush Football 2 will launch alongside updated versions of ‘Rush Motor Racing’ and ‘Rush Horses’ across Lottomatica’s estate.
“We are confident that this product will be an instant hit with players, and we look forward to deploying this and the updated contents from our partner, Inspired,” Lottomatica president Fabrizio Virtuani said.
Vitaliano Casalone, president of Inspired Italia, added: “Inspired’s Virtual Sports continue to grow in popularity in Italy, and products such as Rush Football 2 Live exemplify why, offering instant entertainment with an edge which players will keep returning to.”