Digital Sports Tech is to provide its ‘Player Props’ player proposition betting offering to Australian operator TopSport.
Customers of TopSport will be able to customise and create their own bets based on player performance across various statistics and sports.
TopSport will be the third operator in Australia to integrate Player Props, with MadBookie having gone live with the service earlier this year and Ladbrokes Australia soon to launch the offering.
“The Australian sportsbook market is booming at present; this means that the competition is increasing and this product provides us with the opportunity to give our loyal customers a far greater variety of betting opportunities, as well as a more personalised betting experience,” TopSport director Tristan Merlehan said.
Ari Lewski, executive director of Digital Sports, added: “We quickly identified Australia as a key market for us prior to launch, so to have signed three Australian operators in our first six months is a real thrill.
“TopSport see the huge potential of player-related betting and we will have a number of other operators signing up to Player Props over the coming weeks and months.
“It’s about time that punters can create exactly the type of bet they want and sportsbooks all over the world are now recognising the power that our Player Props product offers.”
source : www.igamingbusiness.com