SIS secures wide-ranging horse racing data deal

SIS has exited licensing agreements with providers of its horse and greyhound racing data in order to become the sole supplier for a host of UK and Irish courses.

Under the arrangement, SIS will provide data for Irish horse racing and UK horse racing from 20 courses, as well as UK greyhound racing, in addition to international horse racing from Dubai, Latin America, Singapore and Germany.

Racing data will no longer be available through other suppliers, with customers now having to agree to receive the service directly from SIS.

Customers will have access to both pricing and enhanced data services, as well as in-running data for horse racing, the latter of which SIS said will help to “open up significant new betting opportunities”.

In addition, customers will be able to access the company’s streaming services via its SIS Stream platform, with content on offer including UK greyhound racing and horses from Latin America, Singapore, and Dubai, with Ireland to follow.

Paul Witten, commercial director of SIS said: “This is a significant step forward for SIS, enabling more direct interactions with end customers and opening the door for new and exciting services.

“In order to facilitate the initiative, our commercial and technical teams are geared up and ready to initiate the new commercial agreements and the required feed integrations.

“We are in discussions with other data providers to agree transitional arrangements to ensure that we minimise the impact of these changes on affected customers, and that all customers can safely and effectively migrate over to the new services.”

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