Sky Betting Gaming signs with Worldpay

Sky Bet takeover loan adjustedSky Betting & Gaming (SB&G) has secured a partnership with payment provider Worldpay.

Under the deal, Worldpay will serve as SB&G’s lead payment system, as part of a wider effort by the gambling operator to both optimise player experience and engagement across its various digital verticals.

SB&G said that it undertook a review of various other providers on the market prior to selecting Worldpay.

“Providing customers with a sophisticated digital experience is an absolute priority for us, which means supporting a growing number of emerging payment options, including Apple Pay,” SB&G product owner for payments, Andrew Sacre, said.

“The digital gambling and payments space continues to evolve, driven by changing consumer habits and innovative new technologies, and Worldpay’s unique insight into customer patterns will be key to delivering a market-leading service.”

Peter Wickes, vice-president of business development, global eCom at Worldpay, added: “With mobile betting expected to account for 40% of the online gambling market within the next 12 months, it is imperative that operators deliver the very best mobile gambling experience to punters. Introducing Apple Pay is an exciting move from SB&G, and we look forward to supporting their continued innovation and growth into 2017.”

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