Daily fantasy sports (DFS) operator DraftKings has completed the latest stage of its ongoing expansion strategy by launching in Germany.
Earlier this year, the company announced plans to enhance its presence in the European market after acquiring a Controlled Skill Games Licence from the Malta Gaming Authority (MGA).
At the time, DraftKings cited Germany as a potential expansion market, and has now completed the move by opening up a beta version of its DFS platform to all consumers in the country.
German players will have access to all 10 sports currently offered by DraftKings in its core US markets, including contests based on the NFL American football league, Major League Baseball and the NBA basketball league, as well as seven leagues of football.
Jeffrey Haas, chief international officer at DraftKings, said: “Germany is known for its passionate sports fans and we are pleased to welcome them to daily fantasy sports.
“Germans show a proclivity for American sports, particularly the NFL and NBA.
“Initial testing in Germany shows that our most popular sport has been the NBA, which is why we are opening our beta test to all German sports fans.”
source : www.igamingbusiness.com