SIS has agreed a deal to provide B2B tote supplier The Global Tote (TGT) with video coverage of UK and Irish greyhound racing.
Under the agreement, TGT, a subsidiary of TopBetta Holdings, will be able to broadcast events, while TGT will also distribute live picture content and The Global Tote odds services to international bookmakers.
SIS acquired the rights to stream racing to international customers in 2015, in a deal that enables the firm to provide coverage from 20 UK tracks, covering approximately 28,000 races.
“It’s a significant deal for all stakeholders; firstly, that TGT can distribute both live vision and The Global Tote odds service to bookmakers to, in turn, offer their punters access to more content, as well as competitive pricing,” TopBetta chief executive Todd Buckingham said.
“Importantly for all parties, this is TGT’s commercial model for how to monetise racing content into new jurisdictions – live content with a no-risk betting engine that generates revenue for race clubs, bookmakers and TGT – and at the same time gives punters the best value product in the market.”
Paul Witten, commercial director of SIS, added: “We are excited to be working with The Global Tote to provide them with some of the best horse and greyhound content in the world.
“We are sure that this content will prove popular with their customers globally and generate significant revenues.”
