Genius Sports becomes data partner of Basketball Australia

Basketball Australia has signed a data and integrity partnership with Genius Sports.

The governing body of Australia’s professional basketball will benefit through having Genius Sports monitoring all of its syndicated games, and controlling the supply of data between betting operators globally.

The partnership will cover the Women’s National Basketball League, South East Australian Basketball League as well as the top-level league in each state in Australia.

Basketball Australia said it will be granted an “unprecedented level of visibility and control over the supply and use of its official data”.

It said the use of an official feed will also deter ‘courtsiders’ from collecting unofficial data within the stadium which can then be distributed without the sport having any visibility or control over the subsequent use.

Anthony Moore, chief executive of Basketball Australia, said: “We are delighted to have formed this official agreement with Genius Sports.

“This unique partnership will not only enable Basketball Australia to control and centralise the data provided to the regulated betting industry, but will also enable us to safeguard the integrity of our competitions from any manipulation.”

Genius Sports will work with each league’s accredited statisticians to ensure the accurate and efficient collection of official data.

It will provide comprehensive ongoing training together with a unique digital platform which facilitates real-time communication between the league and the statisticians.

Steven Burton, managing director of Genius Sports, said: “Official data partnerships are central to the long-term success of sport.

“By proactively taking control of their data, Basketball Australia has secured visibility over global odds movements and ensured that betting on their competitions will be undertaken in a controlled manner in regulated markets.

“We are honoured to partner with them to protect the integrity of their competitions from the threats of match-fixing and betting-related corruption.”

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