SIS appoints Matthews to COO position

SIS has strengthened its senior management team with the appointment of Ladbrokes veteran Dominic Matthews in the newly-created role of chief operations officer.

Matthews joins the live pictures and data supplier after 26 years with Ladbrokes, where he held several senior positions, including, most recently, commercial projects director and retail operations director.

Matthews will be responsible for all the operational and commercial teams across the business, ensuing alignment of both the company’s strategic direction and the efficiency of its day-to-day operational functions.

Matthews will report directly to new chief executive Richard Ames, who took over at SIS last month.

“Dominic’s appointment to our senior management team is a major coup for SIS and I’m delighted to welcome him to the company,” said Ames.

“He brings a wealth of experience to the role having been an integral part of the betting industry for so many years.

“After working with him during my time at Ladbrokes, I know he will prove to be a valuable asset as we look to improve our operations.

“The newly-created role of COO is one of many changes at SIS recently, but these will allow us to develop a more customer-centric approach and maintain delivery of a very high quality of service.”

As a result of the new appointment, a company restructure sees commercial director Paul Witten take on the product director role recently vacated by Ames.

All commercial team members will now report to sales director Sandra McWilliams, who joined SIS in May.

Matthews said: “I’m thrilled to be joining SIS and look forward to working with one of the industry’s most recognised brands.

“After many years working on the operator side of the industry, I’m excited to be taking on this new challenge. My aim is continue delivering the highest quality service to customers, as well as supporting Richard’s new leadership of the business.”

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