Betsafe becomes Saracens shirt sponsor

Betsafe becomes Saracens shirt sponsorEnglish Premiership rugby union club Saracens has announced online bookmaker Betsafe as its new kit sponsor and official betting partner for the 2017-18 season.

The sponsorship deal will run for three years, and will see the team’s home and away shirts branded with the BetSafe logo.

In addition, BetSafe will benefit from exposure at Saracens’ home stadium, Allianz Park. It will also be seen at the London double-header at Twickenham in September, and at many other games throughout the season.

Under the agreement, Betsafe will present rugby fans with betting offers throughout the season, and provide content to help engage supporters with the live action.

Nicola Fitton, managing director at Betsafe, said: “We are delighted to announce our new partnership with Saracens today. Saracens is a club that is defined by professionalism, desire and outstanding performance and these are values that we reflect every day at Betsafe.

“We firmly believe that passion always overcomes the odds, and there is no passion like that of a Saracens fan or player. We are delighted to be part of the Saracens family and we look forward to supporting the club going forwards.”

Heath Harvey, Saracens chief executive, said: “We are delighted to welcome Betsafe as a sponsor of the club. They are a company with a proven track record of partnering elite sports teams in the UK and we look forward to a long and successful partnership.

“We believe that we have partnered with a company who are extremely ambitious and have a drive and passion for innovation ­ values that we can strongly resonate with at Saracens.”

Betsafe’s growing sports portfolio also includes deals with Manchester City, boxer Tony Bellew and Cage Warriors.

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