Dafabet has agreed a deal to become the new official betting partner of English Premier League football club Leicester City.
The two-year agreement will cover the 2017-18 and 2018-19 seasons.
Dafabet branding will now appear on LED advertising boards and interview backdrops inside the team’s King Power Stadium.
“Everyone is aware the club are one of the six teams to have won the Premier League, the most watched football league in the world,” Dafabet’s head of sports marketing and sponsorship, John Cruces, said.
“What many won’t know is the level of support worldwide they’re now attracting is one of the fastest growing in the game.
“With this in mind and our aim to continually grow our presence in sports sponsorship, we look forward to working together and achieving our common goals.”
Leicester lost 4-3 to Arsenal in the opening game of the 2017-18 Premier League season.
Harj Hir, head of partnership engagement at Leicester City’s, added: “We have a fan base of more than 10 million supporters around the globe on our social media channels – the seventh largest in the Premier League, and in partnership with Dafabet, we look forward to using this platform to work together towards achieving our collective goals through engagement,” Leicester City’s head of partnership engagement.”
