ManBetX has agreed to become an international presenting partner of the Italian Serie A top-tier club football competition in Asia.
Terms of the deal were undisclosed, but it was confirmed that ManBetX branding will feature in match graphics, idents and virtual goal-mat advertising during all live Serie A games broadcast across Asia.
In addition, the global gaming company will have the use of both on- and off-line assets with Serie A and activation programmes across a number of Asian countries.
“Italian football is very popular in Asia and we look forward to engaging with the league’s ever-growing fan base in the region,” a ManBetX spokesperson said.
In June, ManBetX also agreed a deal to become the new main shirt sponsor of English Premier League football club Crystal Palace.
