Gamesys group plc appoints TruNarrative for onboarding

Gamesys acquires Snowcat GamesTruNarrative, a platform solution for fraud detection, prevention, AML,KYC, behavioural monitoring and ID verification, has signed an agreement to provide part of the Gamesys group plc, with its player on-boarding solution.

By using TruNarrative’s technology, Gamesys group plc will be able to carry out identity checks, document validation, PEP and sanctions checks and ongoing monitoring.

Via a user journey, Gamesys will have the ability to access multiple data source providers across all the markets in which it operates. It will bring an automated on-boarding process for the player and provide an intuitive single user interface.

Adam Doyle, head of gaming at TruNarrative, said: “We are excited to be working with part of the Gamesys group plc, to provide them with access to multiple third-party providers covering their entire customer on-boarding journey via a single API.

“Sourcing multiple providers across the globe to meet varying regulatory requirements is a huge challenge. Providing Gamesys group plc, with the ability to work from a single platform across their on-boarding strategy will help the customer experience while also aligning with compliance and audit requirements.”

Simon Mizzi, director at Dumarca Gaming Limited, said: “Having access to multiple data source providers through a single API integration and interface is a huge benefit to us. It means we can react quickly to a constantly changing regulatory environment while having the freedom and flexibility to provide a world-class user experience.

“This partnership with TruNarrative will only enhance the already strong process we have in place with regards to due diligence on our players, no matter which country they are playing from. Being able to do this and monitor our players’ transactions helps us manage risk across the full player life cycle. This relationship demonstrates our commitment to understand and care for our customers and enables us to provide the most enjoyable customer experience”.

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