Online casino operator SlotsMillion has announced the launch of its Player Protection Team as it looks to bolster its responsible gaming initiatives.
The Player Protection Team blends anti-money laundering with responsible gaming in an attempt to curb excessive and criminal spending within the industry.
The team will work closely with and train other departments such as customer service to ensure that responsible gaming practices are employed across every facet of the business.
SlotsMillion’s CEO Charles Gross said: “The past year has been enormously ambitious and significant for SlotsMillion. We have redefined our product, revamped our brand, and completely rethought the way we operate in an increasingly saturated market.
“It could even be said that it has been one of our most important periods in terms of reshaping our modus operandi, our objectives and paving the way to an entirely new phase marked by innovative projects and the recruitment of new talent to join our team in order to achieve our many goals.”
SlotsMillion announced the Player Protection team launch on the back of what it described as the company’s “most transformative and significant year to date”, which included going live in Sweden, and rebranding of its user interface. The launch of the SlotsMillion app is also on the horizon in the coming year.
Gross added: “Despite RG always being at the core of our business, one of the main objectives this past year has been to refine and perfect our approach to Responsible Gambling.
“We are proud to see that the hard work put into the last year has paved the way for a very promising future for the brand in which our capacity for innovation will continue shining while we keep working toward offering our players the best possible gaming experience.”
