DraftKings has entered into a multi-year deal with Simplebet, which will see real-money micro-betting implemented across its sportsbooks.
ftThrough the new micro-betting feature, bettors will be able to place wagers as the action happens, in new throw-by-throw and pitch-by-pitch offerings.
As per the agreement, DraftKings will apply Simplebet’s micro-betting feature to its NFL, MLB and college football products.
“We’re excited to be working with Simplebet to change the in-game betting experience for our customers and, together, changing the way sports fans engage with their favorite sports,” said Paul Liberman, president of global product and technology at DraftKings.
“Through our shared commitment to delivering innovative technology, our customers are now able to take part in this unique betting and engagement experience on the DraftKings Sportsbook.”
Earlier this year, Simplebet executed a funding round that brought its total funding to $50m. Part of this was used to add micro-markets and launch new sports.
“We’re thrilled to be launching our real-money micro-betting products with DraftKings,” said Chris Bevilacqua, co-founder and CEO of Simplebet.
“These types of offerings represent the next evolution of sports betting and deliver enhanced opportunities for operators and fans alike. We look forward to the successful roll-out and to showcasing the excitement that comes with micro-betting.”
Last week, DraftKings announced that it had entered into a partnership with NFL team the Baltimore Ravens, which will see DraftKings as the official daily fantasy sports operator for the team.
