PointsBet Canada, a subsidiary of PointsBet, has been named as the NHL Alumni Association’s (NHLAA) exclusive sports betting partner in Canada and its official partner in the US in a multi-year deal.
The deal, which begins immediately, will give PointsBet Canada NHLAA and NHL Alumni marketing and licensing rights.
“Saturday night hockey is an institution from coast-to-coast-to-coast. Being able to partner with the likes of Paul Coffey, Nicklas Lidstrom, Mike Vernon, and the countless other NHL Alumni that skated across our screens will allow us to deliver the authentically Canadian gaming experience that we want to bring sports fans.”
PointsBet’s expansion into Canada was fueled by the launch of single-event sports betting in the country, after Bill C-18 was passed unanimously through Canada’s senate in June 2021.
Bill C-18 was originally reintroduced into Canada’s parliament in November 2020.
In the first two months of the launch, bettors in British Colombia placed $25m on single-event bets.
In October 2021 PointsBet Canada became Curling Canada’s exclusive sports betting partner, in a deal covering both betting and casino gaming.
In September, PointsBet Canada was announced as the official sports betting provider of ice hockey sites Dailyfaceoff.com and the Nation Network.
“What made the partnership with PointsBet Canada so attractive was their appreciation of what makes our Alumni unique,” said Glenn Healy, president and executive director of the NHLAA.
“From the very beginning, PointsBet Canada understood our mission at the NHLAA, which is to honor the past and provide hope and help for all NHL Alumni and their families. I am thrilled that they will also be embracing our players’ roots and hometowns across the country where their NHL dreams began.”
“The NHL Alumni Association has always been at the top of our list as PointsBet entered Canada,” said Nic Sulsky, chief commercial officer of PointsBet Canada.
