Kaizen Gaming’s online gaming arm Betano has been named as the official partner of the Lokomotiv Sofia football team in Bulgaria.
The partnership will begin on 20 February, at Lokomotiv Sofia’s first match of the year against the Central Army Sports Club. The Betano logo will be featured on Lokomotiv Sofia’s match jerseys.
The deal, which marks Betano’s first club sponsorship in Bulgaria, is set to last for three years.
“I am delighted to announce our partnership with Lokomotiv Sofia, a historic football club and an incredible team,” said Tsvetin Yordanov, country manager for Bulgaria at Kaizen Gaming.
“This sponsorship clearly highlights our strong commitment to the Bulgarian market and our support for Bulgarian sports and society.”
This is the latest club sponsorship for Betano, the most recent of which include Porto FC and Primeira Liga football club Sporting Lisbon in Portugal
“I am proud that Lokomotiv Sofia is the first Bulgarian club to be sponsored by an international company,” said Ivan Vassilev, owner of Lokomotiv Sofia.
“I am convinced that together we will achieve our goals. This is just the beginning of a sustainable and successful partnership.”
Last year Betano entered into a sponsorship deal with Chile Campeonato Nacional football club Deportes La Serena.