Sportradar has acquired Vaix Limited, a developer of Artificial Intelligence (AI) solutions for the igaming industry.
Financial terms of the deal were not disclosed and Sportradar said that the transaction would not have a material impact on its annual outlook for 2022, which it published last month.
Founded in 2016 by John O’Malia and Andreas Hartmann, Vaix has fed more than 60 billion transactions into its AI to offer a personalised experience to more than 50 million users for operators and platforms around the world.
Vaix’s AI technology allows gambling operators to gain a personalised view of customers, which enables them to provide a more targeted, player-friendly experience.
Sportradar has worked with Vaix for over two years and incorporated its technology into its Managed Trading Services (MTS) trading, risk, live odds and liability management offering. Sportradar’s MTS solution is a sophisticated trading, risk, live odds and liability management offering.
Sportradar said the acquisition would enable betting operators already engaged with its platform the opportunity to gain access to more personalised insights and suggestions relating to user preferences through Vaix’s advanced AI learning capabilities.
“Vaix products with their artificial intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalisation,” Sportradar’s managing director of Managed Betting Services, Paolo Personeni, said.
“All Managed Betting Services customers will enjoy a faster and simplified integration. The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company over two years.”
Vaix co-founder Andreas Hartmann added: “Fully joining forces with Sportradar is recognition of the power of Vaix’s technology, and a dream come true for our vision to bring AI to the entire iGaming industry.
“Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalise their offering, marketing and CRM, as they seek to attract and engage players.”
Meanwhile, Sportradar has integrated its internet-based Self-Service Betting Terminal (iSSBT) software into 245 retail outlets across Norway as part of an expanded agreement with state gaming operator Norsk Tipping.
Sportradar’s next-generation solution incorporates its betting and gaming product catalogue including odds, statistics, betting entertainment widgets, audio-visual live streaming, virtual betting, marketing advertisement and Sportradar Managed Trading Services, fully integrated in the Sportradar Sportsbook Platform.
Norsk Tipping’s head of gaming operations Hans Erland Ringsvold said: “While the industry is undergoing significant digital transformation, retail continues to be an important channel for our company, as it has been throughout our history.
“Through our partnership with Sportradar, we have established a mobile-first and online distribution strategy whilst maintaining a presence in retail. This approach enables us to cater for a digital optimised sportsbook offering, also made available for our biggest and most important retailers.
“This launch in retail marks the start of a next-generation retail solution for sports and we are very keen to learn how this is received by customers.”