Flutter-owned PokerStars has introduced its new PokerStars Exchange product, which uses the same global liquidity pool as the Betfair Exchange.
As an exchange platform, customers may enter their own odds and bet against other customers, with the option to either back or lay a chosen bet.
“We’re always looking at ways to bring PokerStars players something new, and to be able to do that in collaboration with our colleagues over at the world’s largest betting exchange is a huge privilege,” said Richard Garrod, director of product at PokerStars.
“Our research suggests that our customers would welcome the addition of an exchange product, with 70% of current sports bettors saying they want to get involved.”
Existing customers will be able to access the exchange immediately through the PokerStars Sports portal on both Pokerstars.com and Pokerstars.eu. It will then become available in locally regulated jurisdictions through the year.
“The PokerStars Exchange gives our players access to a brand-new sports betting experience alongside a global community of sports fans, with all the convenience of a single account and wallet.
“After months of hard work and execution, we’re thrilled to offer PokerStars players this addition to the PokerStars portfolio.”
The product will use the same liquidity pool and as Flutter’s flagship betting exchange brand Betfair. PokerStars came under the control of Flutter – formerly known as Paddy Power Betfair – in 2020 when The Stars Group completed a merger with Flutter agreed in 2019.