Sports betting platform provider Amelco is set to launch in South Africa, through a partnership with new operator LulaBet.
LulaBet is set to launch in the market this month, with an aim of being “South Africa’s premium sports betting and entertainment website”.
Amelco head of business development Brandon Walker said he expects the launch of Amelco’s product to have a major impact on the South African market.
“Our launch in South Africa is going to be a true gamechanger – we have the insight on exactly what the market needs, and with our market-leading tech, we’re ready to bring the first true end-to-end tier-one platform and sportsbook to local players,” he said. “Amelco has been servicing the industry’s best for 15 years and, having prepared to enter South Africa for 12 months, we have finally found the right partner in LulaBet to bring local players the best of breed.
“Together, we genuinely believe we can transform this market and we can’t wait to get started.”
Ian Gutteridge, managing director at LulaBet, said that his business’ product would be a differentiating factor in the South African market.
“At LulaBet, we’re committed to delivering a superior sports betting experience to our players. Our mission is to utilise only the best gaming technology available – and with Amelco, we’re confident that we’re going to do just that.
“We thrive on the thrill of the win, and with South Africa’s first true tier-one platform and sportsbook, we’re delighted to give our customers access to the country’s premium sports betting and entertainment website. Get ready to experience online gaming like never before.”