Sports apparel business Fanatics has appointed Jason White to the role of chief marketing officer of its new online betting and gaming division, Fanatics Betting and Gaming.
Most recently, White worked as the chief marketing officer at MTV, where he oversaw marketing initiatives across the company’s brands.
Before this, White was the global head of marketing for headphones brand Beats by Dre, where he was in charge of advertising campaigns.
He also worked at advertising agency Wieden and Kennedy, becoming the managing director of its Shanghai office, as well as serving as chief marketing officer of Curaleaf.
“Jason has a proven track record of helping to build globally recognized brands who are disruptors in their categories, and we’re thrilled to have him join Fanatics Betting & Gaming as we ramp up to our official launch,” said Matt King, CEO of Fanatics Betting and Gaming.
“As this competitive space continues to evolve, Jason will be invaluable to our long-term strategy of creating a dynamic and innovative product offering for all sports fans.”
White said that he supports the rise of sports betting, and believes Fanatics Betting and Gaming could prove to be a popular product.
“I’ve spent a large part of my career working at moments of cultural disruption, from Beijing 2008 to the legalisation of cannabis and the rise of Beats by Dre, and I believe legal sports betting is the next cultural touchpoint that is ripe for transformation,” said White.
“Fanatics’ vision for the future of sports fandom is incredibly special, and under Matt King’s leadership, I believe Fanatics Betting & Gaming is the next great disruptor.”