Global B2B sports betting & iGaming supplier FSB has strengthened its European presence by entering into a multi-year multi-market agreement with Tier 1 sports betting, online games and gambling operator, Olympic Entertainment Group (OEG) and its “OlyBet” brand that is a leading sports, games and entertainment platform in Europe.
The fresh partnership will see FSB power OEG’s “OlyBet” brand across the online casino vertical in selected European markets enabling the Baltic giant to leverage the supplier’s fast-growing casino platform, proprietary player account management services and gaming content totalling access to over 10,000 games.
As part of the agreement, FSB will integrate its over-the-counter retail solution into multiple OEG casino venues across key Central and Eastern European markets. This upgrade will equip these environments with a seamless omni-channel experience by enabling players to make credit and withdrawal transactions directly to or from their online account at the venue.
The announcement follows the recent news that FSB has opened up new technical delivery offices in Scotland and Colombia as the EGR Multi-Channel Supplier of the Year continues to rapidly expand it’s global footprint.
Ian Freeman, Chief Revenue Officer at FSB , said: “This was a long, competitive and extensive selection process and we are delighted to have been selected. The new partnership with the Olympic Entertainment Group is another major step forward for the business. OEG has great heritage as well as being a highly skilled operator, our selection is further testament to the strength of our Tier 1 omnichannel tech stack and the fantastic team we are building at FSB.
Corey Plummer, Chairman and CEO at Olympic Entertainment Group, said: “We are excited to work with FSB as part of our expansion strategy in CEE markets. The partnership enables Olympic Entertainment’s brands, products and operations to build connected, experiential environments that our customers enjoy.”