Sports betting operator Betr, founded by Simplebet co-founder Joey Levy and influencer Jake Paul, has announced that it will ban the use of credit cards on its micro-betting app, claiming to be the first US operator to do so.
The announcement was made by Levy, Betr’s CEO, at the Global Gaming Expo event in Las Vegas yesterday (10 October).
Levy also revealed that Betr will become the first operator to enforce mandatory deposit limits for 21-25 year olds.
“Sports betting should be about enhancing the way the mass market fan consumes and interacts with sports,” Levy wrote on LinkedIn. “The experience should be like going to the movies and paying $20 for 2 hours of entertainment; watching a live game & spending $20 on Betr to make that game more entertaining.”
“We will win by becoming the primary app folks use to enhance the way they watch sports. As sports betting proliferates nationwide, we have a responsibility as leaders to get this right.”
Betr first launched its micro-betting app on 2 September on a free-to-play basis. The real-money version is not yet licensed in any states. In August, Levy and Paul, Betr’s president, had raised $50m in funding to launch the operator.