Genius Sports and the National Football League (NFL) have entered into a Canadian video streaming licensing agreement with three sportsbook operators – Bet365, Canada-facing Bet99 and esports-focused Rivalry.
Bet365, Bet99 and Rivalry will be permitted to provide their customers with video streams of all regular and post-season NFL matches through Genius’ Watch & Bet solution.
Genius became the exclusive distributor of NFL data and live video feeds in April 2021. In return, Genius issued 22.5m warrants to the NFL.
Genius said that it will use machine learning-powered live streaming technologies to facilitate video streaming and bet tracking for players in Canada.
“We are delighted that the NFL has broadened its partnership with Genius Sports to become the exclusive provider of official data and live streaming content for sportsbooks across Canada,” said Genius CEO Mark Locke.
“We connect the global sports ecosystem through cutting-edge data technology, and our official solutions will help Bet365, Bet99 and Rivalry to thrive in the newly legalised Canadian market.”
In Genius’s Q3 financial report released earlier this month – the business announced revenue growth of 28% year-on-year in constant currency.
The growth was driven largely by the business’s continuing North American expansion, which saw the company achieve adjusted earnings before interest, tax, depreciation and amortisation (EBITDA) profitability, compared to a $392,000 loss Genius announced in the previous year.
Locke pointed to the business’s strength of execution in its core verticals as the reason for the results.
“This year has been characterised by strong execution as we continue to deploy innovative technology, win new customers and strengthen our key partnerships across the sports, betting, media and broadcasting ecosystem, all with an eye towards cost discipline and profitable growth,” he said.