Genius Sports has expanded its partnership with the National Football League (NFL) to allow fans in the US to view and bet on select games.
Under the arrangement, Genius will utilise its Watch & Bet service and augmented live video betting products with major sports wagering operators in the US.
The NFL appointed Genius as its exclusive worldwide distributor of real-time official play-by-play statistics in April 2021, granting Genius the rights to distribute low latency video feeds to operators in key international markets. This has now been expanded to include the US.
Caesars NFL streaming
Caesars Entertainment will be the first operator to roll out the new service, with customers able to wager on regular season and post season games on mobile phones and tablets.
The Caesars Sportsbook app will offer official data-driven in-game betting opportunities and player props alongside live video streams of NFL games, as well as utilize official NFL league and team marks and logos to promote the offering.
The operator has strong links with the NFL, serving as an official sports betting partner and the first official casino sponsor of the league.
“In our expanded agreement with the NFL and Caesars Entertainment, Genius Sports has created a unique solution that combines our exclusive official NFL data with live streaming content to deliver the most compelling sports betting experience available across the US,” Genius Sports chief executive Mark Locke said.
“Accelerated by our long-term NFL partnership, Genius Sports continues to go from strength to strength as our innovative products enable our customers to grow their product offering and increase market share across North America.”
Caesars Digital president Eric Hession added: “The addition of live Watch & Bet video streaming brings the best that the NFL has to offer right into the Caesars Sportsbook app.
“Delivering innovative technology like this remains a key emphasis for us, so being the first US sportsbook to provide customers with in-app NFL live streaming isn’t something we take lightly. We’re thankful to bring an industry-leading new feature to our sports wagering app through our partnership with Genius Sports and the NFL.”