BetMakers Technology Group has launched fixed-odds betting at Caymanas Park in Jamaica through a deal with Supreme Ventures Racing and Entertainment Ltd.
Bettors first had the opportunity to place fixed odds bets on 3 December, during the Mouttet Mile race at Jamaica’s Caymanas Park racetrack. Multiple betting stands have been set up at the track for this purpose.
This will be followed by a roll-out at Supreme Ventures’ 130 wagering outlets.
“The culture and passion for racing in Jamaica really needs to be seen to be believed,” said Dallas Baker, head of business development, US at BetMakers.
“Jamaica punches well above its weight when it comes to betting handle so we are in for some exciting times now that we have launched fixed odds betting in a second jurisdiction in the Americas.”
Baker added that the launch follows a rise in the popularity of racing, which he said had increased across the globe recently.
“Like all of our partner tracks, we are committed to the growth of racing and re-investment in the industry,” Baker continued. “As we have seen in Australia with the boom in racing handle over the fifteen years following the deregulation of fixed odds betting, new players are entering the industry, innovation and technology advancements are plentiful, and the customer experience is at an all-time high.”
“The team at Caymanas Park, headed by chairman Solomon Sharpe, are committed to the promotion of horse racing and we are very proud to join with them in efforts to grow racing for all participants in Jamaica.
“And whilst fixed odds betting is the starting point of BetMakers’ partnership with Supreme Ventures, this is the beginning of a multi-faceted relationship where both parties are committed to working together for the benefit of the industry.”