Major League Wrestling (MLW) has named BetOnline as its official sportsbook partner and title sponsor.
MLW is a multi-national pro-wrestling organisation and sports media holding company.
The sponsorship will begin this month.
Court Bauer, CEO of MLW, said that BetOnline is the ideal partner for MLW’s sports offerings, which consists of combat sports.
“Sports gaming is embedded in all forms of sports and a partner like BetOnline goes hand-in-hand with MLW and our distinct combat sports product,” said Bauer. “Just as they are a leader in the rapidly growing sports gaming space, MLW aims to lead in a time when pro wrestling has never been hotter, and we’re looking forward to all the ways this partnership will grow.”
This deal follows MLW’s recent announcement of its distribution deal with REELZ, which will distribute MLW’s new weekly flagship series MLW Underground Wrestling and produce the first MLW action figures.
“We are extremely thrilled to partner with Major League Wrestling this season,” said Dave Mason, brand manager at BetOnline. “As a leading provider in the North American sports betting market, BetOnline is always eager to support initiatives that align with our product, and MLW is a burgeoning behemoth in the pro wrestling space.”
Mason added that the deal would allow MLW to engage further with its fanbase.
“BetOnline’s sponsorship allows us to heavily engage with MLW’s rabid fanbase, bringing new and exciting entertainment and gambling products to its growing audience,” he continued. “We’ve been offering wrestling odds to US customers for more than 15 years, and we’re excited to be part of MLW’s trailblazing entry into the industry.”