DraftKings has struck a deal to become the official gaming partner of WWE, the US-based wrestling entertainment promoter.
The partnership will focus initially on DraftKings’ free-to-play pools product, with the first offering set to coincide with the 37th edition of WWE’s annual WrestleMania event, which will take place on the weekend of April 10-11.
DraftKings said that the agreement, which will give the operator an exclusive licence to media assets and in-game branding for WWE pay-per-view events, is “subject to regulatory approval in all applicable jurisdictions” across the US.
