Genius Sports Group is to bring its full portfolio of solutions under the single Genius Sports brand, ahead of its expected listing on the New York Stock Exchange (NYSE).
The legacy Betgenius and Genius Sports Media brands have been discontinued, with solutions and product development under Sportstech, Video, Sportsbook and Media & Engagement moving forward.
Genius Sports said that the new consolidation reflects the convergence of its capabilities in sports technology, live data, video and betting products to power connected fan experiences.
The business cited its recent NFL deal as an example of how it could use all of these capabilities together.
“As we enter a new era as a public company on the NYSE, the time is right to consolidate our offering under the single Genius Sports brand,” Genius Sports chief executive Mark Locke said.
“This unified approach will help strengthen our value proposition, serve our partners’ needs and articulate our vision of creating personalised fan experiences via the convergence of sports, betting, advertising and streaming.”
Genius Sports expects to complete its merger with NYSE-listed special purpose acquisition company dMY Technology Group II shortly, having first announced details of the deal in October last year.
Following the merger, the business will trade on the NYSE under the symbol ‘GENI’, going public with a $1.50bn (£1.08bn/€1.26bn) valuation.
Genius Sports in January revealed it would form a new holding company, Galileo NewCo, for the proposed business combination.
