Genius Sports Group has entered into a live data and integrity partnership with the Malaysian Football League (MFL).
Under the agreement, Genius will power the MFL’s first live data collection and distribution platform, covering the league’s largest competitions, including the Liga Super, Piala FA and Piala Malaysia.
Live match statistics will be made available across an automated social media publisher service, live widgets and the MFL’s other media platforms.
Genius will also deploy accredited statisticians at all Liga Super games and the knockout stages of the Piala Malaysia to operate Football LiveStats. This will capture advanced team and player statistics including shot locations, assists and cards with detailed explanations.
In addition, Genius has launched a new integrity program to safeguard MFL competitions from the threats of match-fixing and betting-related corruption. This includes the Genius Bet Monitoring System, in-person workshops and a bespoke Integrity Audit Service.
“When live data is easily available in digital formats, it enhances fans’ experience as well as their knowledge of the matches and competitions while it’s being played,” MFL chief executive Dato ’Ab Ghani Hassan said.
“This will further expand the dimensions of the competitions, players and teams.”
Mohamed Feizel, senior commercial partnerships manager for Asia at Genius, added: “Live data and statistics are a central part of the modern fan experience, particularly with the majority of world football still being played behind closed doors.
“In partnership with the MFL, we aim to provide their fans with engaging updates before, during and after every game while providing a platform to expand their global audience.”