Genius scores data and engagement deal with Penn’s Barstool

Genius Sports has agreed a deal with Penn Interactive to provide official data and fan engagement solutions for the operator’s Barstool Sportsbook.

The long-term partnership will see Barstool Sportsbook, which is currently active across nine states in the US, gain access to Genius’s official data from US and global sports leagues.

This will include the National Football League (NFL) and Nascar in the US, as well as soccer’s English Premier League, Liga MX in Mexico and Argentine and Colombian soccer.

In addition, Genius will support Barstool Sportsbook with player acquisition, engagement and long-term retention by working with the brand on its marketing and engagement strategy.

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