Online gambling operator PointsBet has appointed Dale Fallon as senior director of product for its Canadian business.
Fallon joins PointsBet from Canadian sports media brand Rogers Sportsnet where he was director of product management, leading digital products with responsibility for product strategy and the delivery for a number of apps and websites
Prior to this, Fallon spent five-and-a-half years with theScore, first serving as director of mobile before going on to become vice president of digital products.
Earlier in his career, he also had a spell as manager of operations and interactive director at CHUM Interactive.
“PointsBet Canada has the opportunity to capitalize on one of the most exciting new gaming markets in the world, and I am thrilled to have the chance to contribute to the company’s vision,” Fallon said. “With its strong in-house technology and innovative business model, PointsBet is well positioned to continue scaling as a legitimate global player.”
Fallon’s appointment follows a number of other senior hires at PointsBet Canada, including Scott Vanderwel as chief executive, Scott Vanderwel as chief commercial officer and Chantal Cipriano as vice president of legal, compliance and people.
“As we continue to establish the PointsBet Canada brand, we will remain true to the PointsBet mandate of arming the team with best-in-class talent to ultimately realize best-in-class execution,” Nic Sulsky said.
“I’ve known Dale for over 10 years and have been a fan of his work for even longer – I am very excited to finally call him a teammate as Dale joins our growing list of many talented, authentically Canadian hires and will help ensure our product represents, understands, and appropriately connects with the Canadian sports landscape and its passionate, unique fanbase.”
The appointment also follows the legalization of single-event sports betting in Canada, with consumers now able to place legal wagers on single sports games or events for the first time.