NorthStar Gaming, operator of the Canada-facing NorthStar Bets brands, has entered into a regional partnership with the National Basketball Association (NBA) in Ontario.
Under the agreement, NorthStar Bets will become an authorised gaming operator of the NBA in the Canadian province.
NBA marks and logos will appear across the NorthStar Bets, while users will also benefit from access to real-time NBA data when placing bets.
In addition, NorthStar Bets and the NBA will collaborate on a series of initiatives to help protect the integrity of NBA games.
The deal builds on previously announced partnerships from NorthStar aimed at providing consumers with more pre-game and live in-game betting opportunities across a number of leagues, including the NHL.
“As an authorised gaming operator, NorthStar Gaming will connect our players with official data and stats from the NBA and provide them with an insights-packed user experience,” NorthStar Gaming founding partner and chief executive Michael Moskowitz said. “We’re excited to offer current and future NorthStar Bets players with an authentic NBA experience on our platform.”
NorthStar Bets operates in Ontario through its partnership with Playtech, with the brand having gone live in the province earlier this year following the launch of its legal online gambling market.